BRAND IDENTITY + VISUAL DESIGN
A Cut Above The Competition
A bold visual brand can separate you from the competition and elevate you in the marketplace. That's exactly how we helped Pareto Realty set themselves apart in the Nashville Realty scene.
What They Needed: After years in business, Pareto Realty needed a fresh face to better represent it in Nashville’s unprecedentedly hot real estate market. The owner, Barry Owen, wanted a new look + feel that spoke to his high-achieving team and their focus on growth and personal development.
How We Helped: Taking a cue from the company’s namesake (the Pareto Principle) we played off 80/20 proportions to create a custom wall of geometric patterns that added vibrant color + contrast, which set them apart in an otherwise crowded marketplace.