Reflections Hocking Hills, a family-run business offering cabin rentals in Ohio's stunning Hocking Hills, came to us for a brand overhaul. They'd been making do with a DIY brand for a while, but with the addition of some new cabin styles to their lineup, they knew it was time for a fresh look. Their cabins cater to all sorts of guests, from big groups looking for a communal getaway to couples seeking a romantic escape. They wanted a brand that could bring all these different vibes together seamlessly.

For their new look, we wanted to capture the peaceful essence of the Hocking Hills area and the cozy charm of their cabins. We embraced soft, earthy tones that mirror the natural beauty of the area. We also added some special touches to give the brand a bespoke feel, making guests feel like they're stepping back in time when they stay at a property. The result is a brand that feels as warm and welcoming as their cabins, tying everything together in harmony.