A Guide to Building a Brand That Actually Feels Like You

Poised. Powerful. A grounded leader who builds with clarity, confidence, and lasting impact.

Wise. Thoughtful. A seeker of truth and a generous guide for others.

Bold. Unapologetic. Here to break the rules—and build something better.

Transformational. Intuitive. A guide between what is—and what could be.

Emotive. Passionate. Deeply attuned to beauty, desire, and connection.

Playful. Clever. Lightening the mood, while saying the things no one else will.

Peaceful. Pure-hearted. A gentle presence in a noisy world.

Determined. Driven. Built to overcome, and here to help you do the same.

Independent. Expansive. Always seeking the most honest, aligned version of themselves—and inviting others to do the same.

Grounded. Relatable. The trusted guide who makes people feel seen and safe just as they are.

Imaginative. Vision-led. Always building something new from the sparks within.

Compassionate. Dependable. Generous with their time, care, and presence.

A guide to building a brand that actually feels like you.

A beginner’s guide to the 12 brand archetypes and how they can help you build a compelling brand.