Christiana Roussel is an award-winning travel and lifestyle writer on a mission to discover something new about the places we thought we knew. 

With years of experience and plenty of published pieces under her belt, Roussel hoped to clarify and elevate her brand as a freelance travel writer. She wanted a unique visual language that reflected her vibrant personality and curious nature to expand her business and attract an audience of wanderlust-inspiring clients.

We created a bold and bright brand identity that uses detailed illustrations of nostalgic elements to highlight her curiosity. The brand includes a logo, custom pattern, and photo styling direction to guide her social media presence. With her tailor-made visual brand identity, Christiana has gained the assets she needs to manage her social media channels, the visual language that helps her better communicate with her ideal readers and clients, and the clarity she sought to elevate her brand.