Christiana Roussel came to us looking for a way to clarify and elevate her personal brand. She wanted her own visual language to reflect her vibrant personality as well as the fascinating people and places she writes about. 

We created a bold, nostalgic brand identity including a logo, custom pattern, and photo styling direction to more effectively manage her social media. By building out her brand’s identity, Christiana is able to manage her own digital presence and has the language to better communicate with her ideal audience.