ReadyTypes

ReadyTypes is a method for identifying and working with your unique mix of archetypal energies.

So you can build a brand that feels great, connects with the right people, and moves your business forward.

Why Archetypes?

Archetypes are recurring patterns of thought, behavior, and motivation found across all cultures and histories. Originally studied by Carl Jung, they reflect the collective unconscious, believed to be natural expressions of how we show up and relate.

Because archetypes are deeply recognizable, they’re powerful branding tools. They help you communicate in a way that feels authentic to you and naturally connects with others. They act as magnetic signals and energetic connection points between you and your audience.

What’s a ReadyType?

Your ReadyType is your unique archetypal blend (usually 2 to 3 base energies) that captures the essence of how you create, serve, and show up when you’re in full alignment.

Each ReadyType comes with a custom name, description, and set of guiding traits to help you make brand and business decisions that feel energizing and true to you.

Rather than putting you in a category, it reflects your best self in motion—your creative peak, your energetic signature, your most magnetic state.

What Are the Base Archetypes?

There are 12 core archetypal energies that form the foundation of the ReadyTypes system. Each one carries a unique way of thinking, creating, connecting, and expressing value.