ReadyTypes

ReadyTypes is a method for identifying and working with your unique mix of archetypal energies—so you can shape a brand that feels aligned, looks elevated, and moves your business forward.

Why Archetypes?

Archetypes are recurring patterns of thought, behavior, and motivation found across all cultures and histories. Originally studied by Carl Jung, they reflect the collective unconscious—natural expressions of how we show up and relate.

Because archetypes are deeply recognizable, they’re powerful branding tools. They help you communicate in a way that feels authentic to you and naturally connects with others. They act as magnetic signals and energetic connection points between you and your audience.

What’s a ReadyType?

Your ReadyType is your unique archetypal blend—usually 2 to 3 base energies, that captures the essence of how you create, serve, and show up when you’re in alignment.

Each ReadyType comes with a custom name, description, and set of guiding traits to help you make brand and business decisions that feel energizing and true to you.

Rather than putting you in a category, it reflects your best self in motion—your creative peak, your energetic signature, your most magnetic state.

What Is a ReadyType Compass?

Once you know your ReadyType, your Compass helps you apply it.

Think of it as your brand’s energetic anchor: it outlines the conditions that keep you aligned, the patterns that pull you off course, and the qualities that help you show up at your best.

Your Compass isn’t a one-time result—it’s a tool you can keep coming back to as your business grows and shifts, helping you stay centered in what works for you.

What Are the Base Archetypes?

There are 12 core archetypal energies that form the foundation of the ReadyTypes system. Each one carries a unique way of thinking, creating, connecting, and expressing value.

Explore the Base Archetypes