Sage brands seek to understand the world and impart that knowledge to others. They value truth, wisdom, and the pursuit of knowledge. Customers gravitate to Sage brands because they are a reliable resource and guiding presence. They encourage their customers to explore new ideas and expand their knowledge to reach new levels of understanding.
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.
Misinformed
Informed
Ignorant
Knowledgable
Unskilled
Expert
Uneducated
Educated
Shepherded
Influential
ABOUT ARCHETYPE EMBODIMENT
Your archetype energy can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Sage
Sage
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:
Visuals:
Soft neutrals + earth tones
Ambient light
Informative visuals
Messaging:
Assured
Guiding
Informed
Experience:
Foster deep learning
Promote understanding
Impart wisdom
Feeling lost in your brand?
Take the ReadyTypes Quiz
Discover your brand’s intuitive compass
Take the brand archetype quiz to uncover the energetic pattern beneath your brilliance—and align your business from the inside out.
