The

Sage

BASE Archetype ENERGY
Sage brands seek to understand the world and impart that knowledge to others. They value truth, wisdom, and the pursuit of knowledge. Customers gravitate to Sage brands because they are a reliable resource and guiding presence. They encourage their customers to explore new ideas and expand their knowledge to reach new levels of understanding.
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Sage
Sage
BRANDS ARE:

Expansive

/

Truth-Seeking

/

Wise

You could be
a
AN
Sage
Sage
if you:

Celebrate lifelong learning

Appreciate truth + candor

Encourage exploring new viewpoints

Are open-minded + patient

Value objectivity

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HOW
AN
a
Sage
Sage
HELPS + GUIDES CLIENTS:
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.

Misinformed

Informed

Ignorant

Knowledgable

Unskilled

Expert

Uneducated

Educated

Shepherded

Influential

ABOUT ARCHETYPE EXPRESSION
Your archetypal energy can guide how your brand looks, sounds, and feels. When you express the core qualities of your archetype, your visuals, messaging, and client experience become more aligned—helping you create a clear, resonant signal that attracts the right people and builds meaningful connection.
How
AN
a
Sage
Sage
CAN Express Their Archetype in Their Brand:

Visuals:

Soft neutrals + earth tones

Ambient light

Informative visuals

Messaging:

Assured

Guiding

Informed

Experience:

Foster deep learning

Promote understanding

Impart wisdom

FREE QUIZ

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See what archetypes are guiding you and your brand energy.
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