Rebel brands aren't afraid to break the rules. They are rebellious and determined to defy conformity. Customers gravitate to Outlaw brands because they are a force to be reckoned with and inspire others to challenge what’s presented to them.
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.
Conformed
Changed
Dependent
Free
Reserved
Outspoken
Complacent
Righteous
Suppressed
Liberated
ABOUT ARCHETYPE EMBODIMENT
Your archetype energy can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Rebel
Rebel
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:
Visuals:
Fiery colors
Warm earth tones
Gritty details
Messaging:
Combative
Bold
Rebellious
Experience:
Exude bold leadership + courage
Promote forging new paths
Encourage independence
Feeling lost in your brand?
Take the ReadyTypes Quiz
Discover your brand’s intuitive compass
Take the brand archetype quiz to uncover the energetic pattern beneath your brilliance—and align your business from the inside out.
