Innocent brands promote goodness and the purity of simplicity. They are honest and nurturing, and ultimately want themselves and those around them to be happy and at peace. Customers gravitate to Innocent brands because of their positivity and gentle nature.
Any business has the ability to create transformative experiences for its customers. Beyond the tangible, an offering or product can create emotional fulfillment through brand association. This intangible bond can evoke feelings of trust and loyalty, forging a connection that transcends transactions. By focusing on your archetypes’s transformation capabilities you’ll be able to start better communicating the transformation customers can expect from you.
Dissatisfied
Happy
Complicated
Simplified
Avoidant
Honest
Adrift
Housed
Negative
Positive
ABOUT ARCHETYPE EMBODIMENT
Your archetype energy can help you guide your brand's visuals, messaging and client experiences. By embodying your archetypes core qualities you can can create authentic connections with your audience and fostering deeper engagement and brand loyalty.
How
AN
a
Innocent
Innocent
CAN EMBODY THEIR ARCHETYPE in THEIR BRAND:
Visuals:
Soft Pastels
Neutral Tones + Accents
Diffused Light
Messaging:
Honest
Positive
Approachable
Experience:
Emphasize The Simple Things
Promote Authenticity
Offer Safety + Happiness
Feeling lost in your brand?
Take the ReadyTypes Quiz
Discover your brand’s intuitive compass
Take the brand archetype quiz to uncover the energetic pattern beneath your brilliance—and align your business from the inside out.
