This is a guided process that helps you uncover the core energies behind your work, then translate them into a clear, cohesive, and aligned brand. It’s not about creating a trendy brand—it’s about creating one that’s true to you and magnetic to the people you're meant to serve.
So, What Is the ReadyTypes Brand Method?
It’s a brand-building process rooted in energy. At its heart, it blends archetypal psychology, intuitive insight, and practical design thinking to help business owners build brands that feel good, make sense, and grow with ease.
Instead of building your brand around what you think it should be, we focus on who you already are—your strengths, your style, your vibe—and use that to shape everything from your visuals and voice to your messaging and offers.
The 12 Energetic Building Blocks
The method begins with the ReadyTypes base energies—12 archetypal patterns that influence how you create, connect, lead, and express yourself. These form the foundation of your brand expression:
Caregiver – Supportive, nurturing, and generously present
Creator – Inventive, expressive, and driven by imagination
Everybody – Approachable, trustworthy, and community-driven
Sovereign – Strategic, powerful, and masterful in execution
Most people resonate with a blend of 2–3 of these energies. The ReadyTypes Brand Method helps you define your unique mix—and then build from there.
What Problems Does It Solve?
The ReadyTypes Brand Method is especially powerful for founders, creatives, and service providers who feel:
Disconnected from their brand – It doesn’t reflect who you are or how you work
Burnt out by comparison – You’ve tried strategies that don’t fit or just don’t feel like you
Unclear on how to talk about your work – There’s a gap between what you feel and what you’re saying
Overwhelmed by brand decisions – You’re stuck in analysis paralysis around visuals, voice, or offers
Ready for a new chapter – You’re evolving, and your brand needs to catch up
This method brings you back to clarity and resonance—so your brand becomes an extension of your natural energy, not a mask you have to maintain.
What We Define Together
Using your ReadyType blend as our guide, we’ll define the core elements of your brand, including:
Your archetype blend – The energetic mix that drives your work and creates connection
Your offer – What exactly are you offering? We look at both the tangible and intangible, making sure it aligns with your energy, strengths, and your clients’ needs
Your audience – Who are the right people for your work? We define their characteristics and the specific problems your brand is built to solve
Your edge – Your unique point of view, approach, or way of working that makes you the clear choice for your people
Your values – The principles and qualities you can’t help but embody—your brand’s emotional backbone
Your voice + message – What you’re here to say, and how to say it with clarity, personality, and power
Your visual direction – The visual language (color, type, texture, layout) that expresses your energy and draws the right people in
This is brand-building from the inside out—with equal parts intuition, strategy, and soul.
Why It Matters
Most branding advice focuses on surface-level polish. The ReadyTypes Brand Method goes deeper.
It’s not just about looking good. It’s about feeling aligned—and creating a brand that grows with you, supports your work, and invites in the right people with ease and clarity.
Whether you’re starting fresh or stepping into your next evolution, this method offers the direction and depth you’ve been craving.
Curious what your ReadyType might be?
Start by taking the ReadyTypes Quiz and start uncovering the energetic foundation of your brand.
